Quick

Student Campaign 2014

Marquetis One Agency

Objective

Conquer and create traffic on the student target 15-25 years

Create highlights over the year

Set up a BDD Qualified students

Drive-to-store

Results

Creation of a young and offbeat universe

Establishment of 3 highlights during the year, based on competitions. (ACER, IDBUS, NRJ partnerships)

Implementation of a 'one-winner-per-store' mechanism to ensure network-wide traffic through national and local communication. (Web and street marketing).