Philips releases new hybrid product razor / clipper for young men.
How do you know the product, its benefits and ensure the target's membership?
Establishing a partnership with the Kulte brand: exchange of visibility on the affinity target
In-store activation with a complete device: totem, pediment, mast, bulletin.
Creation of a contest 'selfie' on a responsive site in order to develop the brand awareness and product through social networks.