Pierre Hermé participates for the first time at the Salon du Chocolat and wishes a meximum visit to his stand.
He wants a digital response to create traffic and fame. The choice of support is free, social networks, website, application ...
The universe Pierre Hermé is very visual. The creation of chocolate is very artistic. To keep this spirit, the idea was to create an online contest where users must create a recipe in a visual way.
The user selects the ingredients of his composition and the visual elements that compose it.
The final rendering is a photographic composition submitted to the votes via Facebook. The ultimate objective is to win seats for the Salon du Chocolat, as well as to have his recipe created by Pierre Hermé himself.