Paula & David

Branding and Communication

Freelance

Objective

Offer David & Paula shelter a strong and friendly identity

• Creation of a friendly logo with a rounded handwritten typography and representation of the main animals of the shelter, presented as 'a family'

• Feed the facebook page with visuals and animal news to make people aware of the need to protect these different animals and encourage donations.

• Production of a video mixing work with the refuge, the life of the animals and the volunteers with the presentation of the new identity by the creation of an engraved metal panel.

Results

A family image and easily memorized

• David & Paula's approach is now fully understood and appreciated.

• A welcome booklet written for volunteers living and working with David & Paula. • A faebook page dedicated to the shelter to share all the news and possible needs of the refuge (donations, new volunteers, medical needs ...) • A video that pays tribute to the courage and motivation of David & Paula and all the animals present.

Watch movie